A Career in Sports Management

If you have a passion for sports and love taking chances, a career in sports management might be for you. Sports management encompasses any business aspect of sports. It is often a career path chosen by people with degrees in marketing or business.네이버상위노출

A college degree in sports management provides valuable industry knowledge and meaningful practical experience. It will help you get ahead in the multi-billion-dollar sports industry.


There are a wide variety of behind-the-scenes jobs in the sports world that require management skills. Many coaches, trainers, facilities managers, sports marketing and business professionals, and even player agents hold academic backgrounds in this field. This career area can encompass the 네이버상위노출 planning, organizing, directing, controlling, budgeting, and leading of any organization or business that deals with the sports industry (DeSensi, Kelley, Blanton and Beitel, 2003). Some careers within this arena also require specialized credentials or professional certifications. For instance, MMA and other combat sports often require players, officials, and coaches to hold state-based licenses.

Obtaining a job in the sports world requires hustle, analytical thinking and stand-out business savvy. It also demands solid communication and a passion for the industry. According to Newhouse-Bailey, students pursuing careers in this field should get involved with student clubs and teams early and often to start building a resume and professional network, and take advantage of internship opportunities to gain hands-on experience.

PennWest California’s Bachelor of Business (Sport Management) program prepares likeminded and passionate students for a career within one of the fastest growing industries. Through coursework and experiential learning opportunities, including a full-time capstone internship, graduates develop a set of transferable hard and soft skills that can be applied in nearly any position within divergent athletic organizations. To learn more about the program, click here.


Sports management is an industry that involves the operation of teams in major league sports, college athletics, and other professional and amateur sports organizations. It is a field that relies heavily on business expertise, and successful leaders can often set themselves apart from the competition by demonstrating a clear understanding of the industry’s core principles.

Those 네이버상위노출 who work in this profession need to be proficient in a wide range of tasks, including promoting events, managing sponsorships, and communicating with the media. In addition, those in this field must also be excellent task managers and efficient problem solvers. The nature of their work requires that they be able to make quick decisions, and this is especially true if they are managing a crisis situation.

For example, if a fan is unhappy with their service or if a player breaks a rule, the guest relations manager must be able to quickly resolve the issue. They may need to communicate with the team’s management, negotiate compensation, or make arrangements for the injured party to leave the venue.

To succeed in the field, individuals should have a keen interest in the world of sports and a strong desire to work with people. They should also be able to demonstrate their ability to motivate and inspire others. Sports management is a highly rewarding career that can be very lucrative for those who are well-suited to it.

Contract Negotiation

As one of the highest-profile jobs in sports management, contract negotiation is a major responsibility for the profession. Many agents enter the field with law or business training, and sports management programs increasingly shape their curricula to reflect the specialized knowledge and negotiating expertise that agents need to find success in the career.

A contract is a binding agreement between two parties who have overlapping, but not identical, interests. The goal is to create a deal that benefits both sides. A contract may contain a number of clauses that set forth details regarding pay, benefits, and the terms of termination. To become comfortable negotiating, it is helpful to learn the four basic concepts of contracts: offer, counter-offer, acceptance, and consideration.

In addition to negotiating contracts, sports managers are responsible for filing paperwork and keeping track of athletes’ finances. They also must remain up-to-date on the latest sports news, and they often travel to attend sporting events.

A successful career in sports management requires a variety of skills, including strong communication and negotiation abilities, a deep understanding of the industry, and the ability to make nuanced ethical and moral decisions. Additionally, a good grasp of data analytics can help professionals identify trends and make informed business decisions. Because the work can be demanding and stressful, a high level of motivation is essential.


The world of sports is a multi-billion dollar industry that requires sound financial guidelines and principles to maneuver successfully through the marketplace. The course introduces students to the key concepts of corporate finance and the application of these to the sport management decision making context at both a macro and micro level.

A person responsible for sports financing, often referred to as a financial director or controller, is an integral part of the team and has responsibilities in many areas of the business. Some of these include accounting, budgeting, analyzing the current situation and determining future direction. This includes the development of strategies for maximizing revenue and controlling expenses.

Getting a job in the field of finance is similar to any other type of job and can be obtained by entering an entry-level position with a sporting organization and working their way up. The salary for a manager in sports finance can vary depending on experience and education, as well as the size and type of sporting organisation that they work for.

PennWest California’s bachelor’s degree in Sport Management prepares likeminded students to pursue a rewarding career within one of the fastest growing industries around the globe. With volunteering opportunities and a full-time internship, students gain the hands-on skills that employers expect and begin building their resume.